The outlook for E-commerce in Q4 2024

Posted on Oct 15, 2024

The outlook for E-commerce in Q4 2024 is looking promising, with the global e-commerce market projected to reach $5.14 trillion in revenue by the end of the year ¹. This represents a 10.4% growth rate from 2023, and a compound annual growth rate (CAGR) of 15% from 2019 to 2024 ¹.

Key Trends to Watch:

•⁠  ⁠Grocery Shopping: Grocery is expected to be the fastest-growing e-commerce product category, with a CAGR of 14.3% until 2028 ¹.

•⁠  ⁠Fashion and Electronics: These categories remain among the most popular among global online shoppers ¹.

•⁠  ⁠Amazon's Dominance: Amazon is expected to continue its lead in the e-commerce market, with a market cap of $1.9 trillion ¹.

Market Insights:

The global retail sector faced challenges in Q3 2023 due to rising inflation and interest rates, but Amazon achieved 13% growth in net sales during the quarter ². With an inventory well-positioned for the upcoming season, analysts foresee 11% growth in Q4 for Amazon ².

Outlook for Q4 2024:

Overall, the e-commerce market is expected to continue its growth trajectory in Q4 2024, driven by increasing consumer demand and advancements in technology ¹. As we head into the holiday shopping season, retailers like Amazon are poised to benefit from the surge in online shopping

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