The ecommerce industry is poised for significant growth in 2026

Posted December 23, 2025

The ecommerce industry is poised for significant growth in 2026, with global ecommerce sales projected to surpass $5 trillion. Here are some key trends shaping the industry:
- AI-driven personalization: AI will play a crucial role in ecommerce, enabling hyper-personalized shopping experiences, predictive analytics, and chatbots.
- Live commerce and shoppable livestreams: Livestream shopping is expected to reach $68 billion in the U.S. by 2026, with global analysts estimating live commerce could account for 10-20% of total ecommerce sales.
- Sustainability and environmental consciousness: Consumers are increasingly prioritizing environmentally-conscious brands, driving demand for sustainable products and practices.
- Social commerce and in-app purchases: Social media platforms like Instagram, TikTok, and Facebook are becoming primary shopping destinations, with social commerce projected to reach $6 trillion by 2030.
- Omnichannel marketing: Seamless integration of online and offline channels will be essential for retailers, with 60-70% of consumers expected to be omnichannel shoppers.
Latin America is leading regional growth, with ecommerce sales expected to reach $191 billion in 2026, driven by rising internet penetration and a growing middle class.